Exchanging Valuable Information | 25, Issue 22

As incoming editor of 25, I’ve seen my first issue as a great reminder that every conversation we have about coffee is a chance to interrogate what we think we know.

Read, 25, AnnouncementsSpecialty Coffee AssociationOctober 7, 2024Welcome, Issue 22

Cultivating Curiosity | 25, Issue 21

Despite entering my sixth year of editing 25, I’m (somehow) still astonished at the organic way the editorial team often ends up with some kind of unifying link between all the features despite our best efforts to avoid any “theming” at the start of each cycle.

Read, 25, AnnouncementsSpecialty Coffee AssociationApril 4, 2024Issue 21, Welcome

The Extraordinary Extrinsic | 25, Issue 20

If you’ve been following along with the SCA’s project to evolve the 2004 cupping system into a Coffee Value Assessment, there’s a good chance you’re already aware of the importance of extrinsic, or symbolic, attributes.

Read, 25, AnnouncementsSpecialty Coffee AssociationOctober 23, 2023Welcome, Issue 20

The Delightful Unknown | 25, Issue 19

We’re never entirely sure what the future holds, but the past few years have made it feel particularly unpredictable.

Read, 25, AnnouncementsSpecialty Coffee AssociationMay 2, 2023Welcome, Issue 19

A Long and Winding Road | 25, Issue 18

On a very basic level, we all know that our present actions are the seeds of our future—but it can be easy to forget the exact steps you took to get to where you are, unless you deliberately stop to mentally retrace them.

Read, 25, AnnouncementsSpecialty Coffee AssociationOctober 15, 2022Welcome, Issue 18, Coffee Value Assessment

More Context, Please | 25, Issue 17

Issue 17 may feel like an odd milestone for a publication named 25, but it coincides with our rapidly approaching fifth anniversary, both as a publication and as a unified organization.

Read, 25, AnnouncementsSpecialty Coffee AssociationApril 25, 2022Welcome, Issue 17

Understanding Value | 25, Issue 16

We’ve written quite a bit, recently, about the value of coffee.

Read, 25, AnnouncementsSpecialty Coffee AssociationDecember 8, 2021Welcome, Issue 16

Sending, Receiving | 25, Issue 15

Even the simplest communication requires two parties for a message to truly “transmit”: a sender and a receiver.

Read, 25, AnnouncementsSpecialty Coffee AssociationOctober 13, 2021Welcome, Issue 15

Beyond Recovery | 25, Issue 14

As we trundle into 2021, this second year of pandemic, the conversation has shifted from questions of management to those of recovery.

Read, 25, AnnouncementsSpecialty Coffee AssociationApril 13, 2021Welcome, Issue 14

Rebuilding Our Foundations | 25, Issue 13

In some ways, this issue is all about rebuilding our industry’s foundations.

Read, 25, AnnouncementsSpecialty Coffee AssociationDecember 11, 2020Welcome, Issue 13

A Time to Reflect - 25, Issue 12

In this issue, we’re taking a step back and focusing on some big questions that could shape the future of our industry.

Read, 25, AnnouncementsJenn RugoloApril 30, 2020Issue 12, Welcome

Opportunities Ahead – 25 Magazine, Issue 11

There’s no doubt that, as 2019 comes to a close, our community’s conversations have been dominated by the Coffee Price Crisis.

Read, 25Specialty Coffee AssociationNovember 28, 2019Issue 11, Welcome

Responsibilities and Risks - 25 Magazine, Issue 10

“It’s not easy to know that you are sacrificing your income, that what you are working on is subsidizing the coffee industry.”

Read, 25Jenn RugoloSeptember 2, 2019Issue 10, Welcome

Connecting Our Community - 25 Magazine, Issue 9

Two years ago in Budapest, we released our first-ever 25 Magazine. It’s exciting to begin our third year of insights, stories, and research with the release of Issue 09!

25, Announcements, ReadSpecialty Coffee AssociationMay 25, 2019Issue 9, Welcome

A Time of Transition - 25 Magazine, Issue 8

Welcome to Issue 8 of 25, your quarterly SCA publication sharing specialty coffee research, insights, trends, and stories from our specialty community.

Read, 25, AnnouncementsHeather PerryMarch 7, 2019Issue 8, Welcome

An Exciting and Daunting Time - 25 Magazine: Issue 7

In my last welcome as SCA President, I would like to thank all our members and community at large for the support and encouragement offered to SCA over the last two years.

Read, 25SCA StaffDecember 14, 2018Issue 7, Welcome

Celebrating Erna Knutsen’s Specialty Coffee - 25 Magazine: Issue 6

My welcome to Issue 6 of 25 is deservedly dominated by a note of celebration and sadness, paying respect to the extraordinary Erna Knutsen, a true innovator who passed recently.

Read, 25SCA StaffSeptember 21, 2018Issue 6, Welcome

Exploring the Global Specialty Coffee World - 25 Magazine: Issue 5

It’s been a year since 25 first debuted at World of Coffee in Budapest; I hope you are continuing to enjoy its stories and insights from our global specialty community.

Read, 25SCA StaffJune 13, 2018Issue 5, Welcome

Learning from the Past, Looking to the Future - 25 Magazine: Issue 4

Welcome to our fourth issue of 25, your SCA publication sharing specialty coffee insights, trends, and most importantly stories from our specialty community.

Read, 25SCA StaffApril 16, 2018Welcome, Issue 4

A Milestone Year - 25 Magazine: Issue 3

As we mark our first anniversary as a global Specialty Coffee Association, we look to the future with optimism.

Read, 25SCA StaffFebruary 2, 2018Welcome, Issue 3

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