SCA Report: Equitable Value Distribution Survey Findings
The SCA has just released the all-new report, “Equitable Value Distribution Survey Findings.”
The Specialty Coffee Association (SCA) is proud to announce the release of its latest report, titled "Equitable Value Distribution Survey Findings," marking a significant milestone in the effort to shape mindsets and business behaviors in order to foster equitable value distribution as a sustainability tool for the specialty coffee sector.
In April of 2023, the Specialty Coffee Association launched a survey aimed at actors across the coffee supply chain to assess and track the impact around how value is created, measured, and distributed in coffee value chains, toward a broader goal of equitable value distribution (EVD).
This survey serves as a baseline against which to measure the effectiveness of future activities undertaken by the association and its stakeholders to ensure the equitable distribution of value across the sector. Inspired by sense-making theory, the survey responses are supplemented with the findings from a focus group in Guatemala as well as additional, external resources to further contextualize the results and form a baseline for future iterations of the survey.
The all new published SCA Report, “Equitable Value Distribution Survey Findings,” takes a deep dive into the survey’s findings, implications, and emerging connections. It also explores how the results of this survey will inform the SCA’s efforts by enabling the association (and anyone working to distribute value more equitably in specialty coffee) to understand how the industry currently views the distribution of value and the changes to be made.
Preliminary findings indicate that the majority of respondents believe that value should be distributed differently than it currently is. Many also believe supply-side actors—especially producers—receive a proportionally low share of coffee’s total value in comparison to the value they create. Despite respondents expressing confidence in their awareness of value distribution in specialty coffee, their perceptions of value received by different actors contrasts with studies on supply chain economics.
SCA Sustainability Director, Andrés Montenegro says: “The Equitable Value Distribution (EVD) Survey’s results and research from other relevant actors in the coffee system highlight the untapped potential both for additional value creation and for consumers to recognize and reward producers for the intangible assets that contribute to the value of the (tangible) coffee product. “
He adds, “We will remain committed to provide a deeper and actionable understanding of value distribution and measurement, and jointly with the Coffee Science Foundation, we will continue to seek funding and research partners to design a learning agenda that informs the specialty coffee community on pathways to better understand and innovate in this area.”
SCA Sustainability Director, Andrés Montenegro, will join Tom Van den Steen, Impact Coach at Rikolto and Angela Peláez, Managing Director of Sustainability at RGC Coffee, to frame a conversation around the recently published Equitable Value Distribution Survey Findings report at this upcoming free-to-attend webinar.
Brewing Value: A Webinar on the Equitable Value Distribution Report
Tuesday, March 26th
9am PDT, 12pm EDT, and 4pm GMT
Register to Attend >>
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